(2016-12-16) Media Is A Business And Journalism Is A Job

Aram Zucker-Scharff says: The Media is a business and Journalism is a job: Get it together.

The fix is already in for betting on users’ trust of Facebook Fact-Checking. The organizations trusted by fake news readers are already prepping their audiences to mistrust every fact-checker on the current and future list

There is no benefit to the news organizations that have volunteered for the endless, immense and ultimately futile job of fact-checking Facebook

We could go into any number of proposed reasons why journalists have spent a full month or more obsessing over Fake News (which isn’t even a new thing). The truth is laid bare with this deal with Facebook. They’re desperate. This obsession with fake news is one more panicked attempt to look anywhere but internally to resolve the commercial failings of the media industry

Then there are the numbers underneath the Fake News hype.