(2017-02-10) Pinterest Introduces Lens A Shazam For Objects In The Real World

Pinterest introduces Lens, a Shazam for objects in the real world. Lens builds on underlying visual search technology that Pinterest introduced in November 2015

Pinterest today introduced Lens, a new visual search tool that uses machine vision to detect objects in the real world and suggest related items on the service.

The introduction of Lens has led Pinterest to create a new kind of search result that shows you objects in context, the company said. If you use it to capture a clock, for example, search results would show you pictures of rooms where the clock was part of the decor. Similarly, Lens used on a sweater would show you that sweater styled in different ways, Pinterest said.