(2017-02-17) After Working For Trumps Campaign Govt Contracts

After working for Trump’s campaign, British data firm eyes new U.S. government contracts

Cambridge Analytica collected at least $6 million from the Donald Trump campaign for its data-analytics work

Trump’s surprise win has meant boom times for Cambridge, which is now in hot demand by both political campaigns and corporate clients across the globe.

Cambridge then moved on to serve as the Trump campaign’s data-science provider. While company officials said they did not have sufficient time to employ psychographics in that campaign, they did data modeling and polling that showed Trump’s strength in the industrial Midwest, shaping a homestretch strategy that led to his upset wins in Michigan, Wisconsin and Pennsylvania.

SCL’s main offering, first developed by its affiliated London think tank in 1989, involves gathering vast quantities of data about an audience’s values, attitudes and beliefs, identifying groups of “persuadables” and then targeting them with tailored messages. SCL began testing the technique on health and development campaigns in Britain in the early 1990s