(2017-02-27) Mozilla Acquires Pocket To Gain A Foothold On Mobile

Mozilla acquires Pocket to gain a foothold on Mobile devices

Over time, Mozilla said Pocket would assist in what it calls its “Content Graph” initiative — an effort to build a recommendation engine for the web and integrate it with the browser.

Its 25-person team will continue working independently from its office in San Francisco, CEO Nate Weiner said.

Pocket comes to the table with 10 million monthly active users and a set of existing and potential businesses new to Mozilla, including advertising, a premium subscription service, and analytics for publishers.

Pocket has been Firefox’s default Read-It-Later service since 2015.