(2017-03-05) Gassee Zuckerberg World President

Jean-Louis Gassee on Zuckerberg World President

I used to greatly admire Mark Zuckerberg. Now, I fear him.

If the product is free, you are the product

tentacular knowledge is sold to advertisers as a superior targeting weapon, as a way to better match products with persuadable buyers.

true goal of Advertising isn’t selling, it’s persuasion, bending the target’s will to that of the advertiser’s.

injecting biased, partial information (FakeNews)

Users are kept in individualized bubbles

This sense of comfort can be exploited, particularly in politics

information isn’t required, unpleasant minor facts will suffice if they’re repeatedly echoed from apparently unconnected sources

That said, I’m not sure Facebook’s creator wants the unpleasantness of running for office. He’s already an unelected supranational leader.