(2017-04-30) 7 Ways To Delight Users With Animation

7 Ways to Delight Users with Animation | Webdesigner Depot

designing for the user experience has a lot more to it than making a usable product. Good design is pleasurable and seductive. Good design is delightful. (UX)

MailChimp

When you’re about to send out your first campaign, the accompanying animation shows how stressful it is. Mailchimp brings empathy to the design: by combining animated cartoons with tongue-in-cheek messages like “This is your moment of glory,” MailChimp softens the nervousness of sending your first emails.