(2017-08-23) Pearson How To Prioritize Like A Billionaire
In Justin Mares’ and Gabriel Weinberg’s book Traction Marketing, they offer a method for evaluating potential marketing opportunities called a bullseye analysis. A bullseye analysis is an expected value calculator for marketing channels and initiatives.
I quickly realized that it was useful for prioritizing anything, not just marketing initiatives
I realized there were a couple of problems with it.
First, the time and cash required fields were redundant and added unnecessary complexity.
Second, I realized the calculator was linear even though it was being applied to projects with Power Law outcomes.
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