(2017-08-23) Pearson How To Prioritize Like A Billionaire

Taylor Pearson: How to Prioritize like a Billionaire

In Justin Mares’ and Gabriel Weinberg’s book Traction Marketing, they offer a method for evaluating potential marketing opportunities called a bullseye analysis. A bullseye analysis is an expected value calculator for marketing channels and initiatives.

The bullseye spreadsheet is a great tool to better understand those Trade-Offs so you can decide how to Prioritize your marketing channels.

I quickly realized that it was useful for prioritizing anything, not just marketing initiatives

I realized there were a couple of problems with it.

First, the time and cash required fields were redundant and added unnecessary complexity.

Second, I realized the calculator was linear even though it was being applied to projects with Power Law outcomes.


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