(2017-09-16) Hon Digital Newspaper As Physical Retail Upsell

Dan Hon: s5e02: It's Not Safe To Go Alone, Buy This

I have no purchase intent when I hit the paywall. I mean, I get irritated that I can’t go see this thing for free, but the deal is, my cognitive state is not open to buying something. It was open to getting something for free.

*So why not just sell digital access to news as an upsell or as a marginal transaction?

The way I wrote this on Twitter was like this: “Announcing NYTimes x Starbucks, the first of a new line of partnerships from The New York Times. For an extra $3 when buying your coffee, you unlock 7 days free access to the New York Times.

But who else could have reach? Square. Because your indie coffee shops aren’t Starbucks, but they might use Square as a non-shitty EPOS.