(2017-10-22) Why Entrepreneurs Should Care Less About Disrupting And More About Creating

Why Entrepreneurs Should Care Less About Disrupting and More About Creating

In his new book, WTF?, Tim O’Reilly takes issue with the vogue for disruption. “The point of a disruptive technology is not the market or competitors that it destroys. It is the new markets and the new possibilities that it creates,” he writes. “I spend a lot of time urging Silicon Valley entrepreneurs to forget about disruption, and instead to work on stuff that matters.” In the following excerpt, edited for space, O’Reilly shares “four litmus tests” for figuring out what that means to you.

1. Work on something that matters to you more than money

2. Create more value than you capture

3. Take the long view

4. Aspire to be better tomorrow than you are today