(2018-01-31) Torres4 Powerful Ways To Use Rapid Prototyping To Drive Product Success

Teresa Torres: 4 Powerful Ways to Use Rapid Prototyping to Drive Product Success - Product Talk

A prototype simulates an experience with the intent to answer a specific question so that the creator can iterate and improve the experience.

2. Prototyping Helps You Answer Questions

We need to dig deeper than the subjective question,“Is this idea good?” to questions about:

Prototyping can help us answer all of these questions.

The key here is to remember, your goal is to simulate a part of the experience in order to answer a specific question

3. Prototyping Helps You Communicate

4. Prototyping Helps You Make Better Decisions

The challenge escalation of commitment presents with prototyping is that if we only prototype one idea at a time, we tend to become fixated on that idea.

Instead, we want to apply the concept of “compare and contrast” decisions to prototyping and prototype multiple ideas at once. The design literature refers to this as parallel prototyping.