(2018-05-07) Subscription Hell Techcrunch

Subscription hell – TechCrunch

Bloomberg, which announced that it would be adding a comprehensive paywall to its news service and television channel

I’m frustrated with this hell. I’m frustrated that the web’s promise of instant and free access to the world’s information appears to be dying. I’m frustrated that subscription usually means just putting formerly free content behind a paywall. I’m frustrated that the price for subscriptions seems wildly high compared to the ad dollars that the fees substitute for. And I’m frustrated that subscription pricing rarely seems to account for other subscriptions I have, even when content libraries are similar.

For product marketers, the default mentality is to extract a lot of value from the 1% of readers or users that are going to convert to paid.

One way we could fix that situation would be to allow subscriptions to combine together more cheaply.