(2018-07-20) Vox Media To Begin Licensing Publishing Technology Chorus

Vox Media to Begin Licensing Publishing Technology Chorus. The company is beginning to license Chorus, the technology that underpins the portfolio of sites it owns and operates, including The Verge, Vox and Recode. (CMS)

Lining up customers who are willing to pay six- and seven-figure sums for publishing technology may be a tall order in a digital media industry where many players are struggling to meet their financial targets.

Vox Media will face competition from publishing and technology companies alike as it sells Chorus. The Washington Post has already made inroads in the market by licensing Arc, the publishing technology system used in its newsroom. WordPress.com, the website-building platform, offers a high-end publishing technology service called WordPress.com VIP that’s used by customers including Penske Media Corporation, Spotify and VentureBeat.