(2018-11-06) Facebooks Ad Decline Continues Apace

Facebook's ad decline continues apace. Facebook is still the second most popular digital player. It accounted for 14.3% of all digital consumption, second to Google’s 32.5%. In third was Verizon-owned properties, which accounted for only 3.7% of total digital consumption. Facebook’s consumption share was 16.5% in September 2017; now it’s at 14.3%.