(2019-03-20) Maurya The Root Cause For Innovation Theater And How To Avoid It

Ash Maurya: The Root Cause for Innovation Theater and How to Avoid It. sub-funnel optimization which, in this case, is one of the leading causes for Innovation Theater.

Think Systems, Not Funnels

A key attribute of systems is the razor focus on a single macro metric (not a sub-funnel metric) that matters: Throughput.

Throughput in the innovation funnel can be measured in terms of the rate at which we generate successful ideas.

What does “success” mean? The good news is that we already have a well-defined single metric for measuring this: Traction.

Traction is the rate at which a business model captures monetizable value from its customers

Traction can be further deconstructed into 7 key metrics which can be used to consistently measure any idea at any stage against a traction roadmap.

You can’t afford to just focus on activities, skills, or traction. You have to focus on all three.