(2019-10-20) Siver Cut Out Everything Thats Not Surprising

DerekSivers: Cut out everything that’s not surprising. This is my advice to anyone writing something for the public — especially a talk on stage.

People only really learn when they’re surprised. If they’re not surprised, then what you told them just fits in with what they already know. No minds were changed. No new perspective. Just more information.

cut out everything from your talk that’s not surprising