(2019-12-04) Cutler North Star Playbook

John Cutler: The North Star Playbook. Tia was feeling burned out. Her company seemed caught in a perpetual cycle of shiny objects, success theater, false starts, and vague pivots-by-PowerPoint. Just when they hit their stride, something would change. It felt like they were always talking past each other... A team using the North Star Framework identifies a single, meaningful metric and a handful of contributing inputs...


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