(2022-02-11) Cagan Coaching The Coaches

Martin Cagan: Coaching the Coaches. I’ve written many times about the difference between how the best companies work and how most companies work, and while I acknowledge that the majority of companies are not working like the best companies, my SVPG partners and I focus our efforts on doing what we can to help more companies learn to operate like the best.

But there’s little doubt in my mind that we are losing that battle, especially globally. The global rise of SAFe is proof enough.

On May 24-26, in London, SVPG will be hosting an intensive, immersive, 3-day session, open to product and discovery coaches and trainers from across the UK and EU.

Most important, there will be absolutely no charge for this session, and there are absolutely no strings attached.

Please note that this is not a session for actual practitioners (e.g. the current head of product at a company) or for in-house company coaches. This is for those people that help coach and teach many practitioners at many companies.