(2022-12-09) Hoy I Wanna Go Where The People Are, a Linkedin Story

Amy Hoy: I wanna go where the people are… (a LinkedIn story). This is about growth, for Noko time tracking.

We've always grown by content marketing (ebombs) → word of mouth. Bottom up.

That's a powerful path. Word of mouth is the strongest type of marketing there is.
It's also slow.

One of my goals for growth is to reach those decisionmakers — agency owners, mostly — directly. Save myself several steps and hopefully lots of time.

But they're hard people to track down. I never did find a watering hole that was full of agency owners. (sales safari) Instead of clumping together for my benefit, they're sprinkled across various skill-oriented watering holes (design, dev, biz).

He wields LinkedIn like a knife: Precision targeted work to achieve specific results

After several months of building my network with his help, I'm about to host my first event. (That's LinkedIn jargon for "webinar.")