(2024-10-09) Maurya Customer Forces

Ash Maurya on Customer Forces. How to Understand Your Customers Better Than They Do.

With our approach, you start uncovering actionable insights with just 5-10 customer interviews. Here's how it works.

1. Mine your interviews for raw insights using "Transcript Analysis".

2. Use the AI-powered "Story Builder" to encode your raw insights into job stories.

3. Surface patterns and uncover jobs-based segments (JTBD) and real problems worth solving with "Customer Insights".