(2024-12-02) Procopio Daisy The AI Granny Is 2024's Best AI Use Case

Joe Procopio: Daisy The AI Granny Is 2024’s Best AI Use Case. How I learned first-hand why use cases are the difference between success and failure with AI

Last week, an AI application dropped that you may have missed, but I believe it’s one of the best use cases — in terms of changing lives for the better — that I’ve seen out of Generative AI thus far.

The app is an AI Granny. And she’s beautiful.

If you’re not aware of Daisy, it’s a generative AI platform built by UK mobile giant O2 to take on “gift card” scammers.

Now, if you’re not familiar with the gift card scamming profession, these are call centers that prey mostly on the elderly by gaining their trust and playing on their fear, in order to bilk them out of thousands of dollars. This almost always happens using retail gift cards, due to their ubiquity, convenience, and unrecoverable funding.

like any good con, the key for scammer success is gaining the victim’s trust — for the scammer to appear as a white-hat support representative from a known software company like Microsoft

it always requires gaining trust, which requires convincing the victim, which requires talking to the victim.

Daisy is more than ready to talk.

Daisy, trained in part by one of the more popular YouTube scambaiters, Jim Browning, mimics an elderly woman who has copious time to listen to the scammer and, as elderly folks sometimes do, veer the conversation into all sorts of tangents — her cats, her knitting, maybe her grandchildren — anything but her bank account and how the scammer might access it.