(2025-02-02) Gary Bencivengas Marketing Maxims

Gary Bencivenga's Marketing Maxims. Based on decades of scientific testing, here are my favorite maxims (short, easy-to-remember guiding principles) on how to…

• “Create subject lines and headlines that dramatically boost your response.
• “Powerfully leverage your odds of success before you launch any new business, product, or marketing campaign.
• “Become a master of persuasion in any medium.
• “Convert the mental energy you’re now wasting on anxiety, confusion, self-doubt and frustration into an inner power station of positivity, creativity, excitement, and enthusiasm that will take your copywriting and marketing to a whole new level of satisfaction, career success and financial reward.”

A number of years ago, I launched this free e-letter and called it “Bencivenga Bullets.” Based on scientific, split-run tests, it shared many powerful insights about my three favorite subjects—copywriting, marketing, and personal growth. Now I’m putting these powerful principles—and others I’ve recently discovered—in the form of maxims.

At those moments when it’s time to produce or fail, you can’t remember thousands or even hundreds of words of advice, let alone whole textbooks!
But you can easily remember a short, simple sentence—the right maxim for that moment

Three Pillars of Knowledge to Help You Succeed

• copywriting, marketing, and personal growth.

Mental Habits of the Most Successful Copywriters and Marketers

Six Words That Will Powerfully Leverage Your Odds of Success in Any Area of Your Life
Your very first maxim will give you a six-word sentence that is the single most powerful idea behind everything I’ll share with you — “the mother of all maxims.”