(2025-02-27) Zeigler The Most Important Invention Of The Modern Era

Matt Zeigler: The Most Important Invention Of The Modern Era...

This quote randomly resurfaces in my notes and messes with me.

Marketing is the most important invention of the past two millennia because it is the only revolution that has ever succeeded in bringing real economic power to the people. It is not just the power to redistribute wealth, to split the social cake into different pieces. Rather, it is the power to make our means of production transform the natural world into a playground for human passions.
Geoffrey Miller, Spent

I know what human passions are. I know the times in my life I’ve denied them

and I know the times in my life I’ve been totally caught up in the romance of them

My entire life is already divisible as subsets of micro stories. Why wouldn’t everyone else’s life be similar?

A story can build a massive culture.
A story can bring down a massive culture. (storytelling)

All stories, at their core, play with human passions. The best stories, redirect them somewhere we want to go.