(2025-09-14) Denning How The 30 Famous Firms In The Dow Do, Or Don't, Create Value

Steve Denning: How The 30 Famous Firms In The Dow Do—Or Don’t—Create Value Customer Obsession Usually Trumps Profit Chasing: Prioritizing real value for buyers crushes short-term greed every time. Autonomous Networks Generally Crush Hierarchies: Flat, flexible teams outmaneuver rigid command chains. Adaptive Mindsets (agile mindset) Mostly Demolish Rigid Routines: Fluid thinking adapts to chaos; mechanical processes shatter.

Evaluating The 30 Firms In The DJIA

Consistent Losers

• 1. Boeing
• 2. 3M [MMM
• 3. Verizon
• 4. Honeywell

Mixed Performers

• 5. Caterpillar
• 6. Sherwin-Williams
• 7. IBM
• 8. Chevron
• 9. Procter & Gamble (P-and-G)
• 10. Coca-Cola
• 11. Johnson & Johnson (J-and-J)
• 12. Disney
• 13. JPMorgan Chase
• 14. Merck
• 15. Travelers
• 16. Goldman Sachs
• 17. Amgen

Consistent Winners

• 18. McDonald’s
• 19. American Express
• 20. Home Depot
• 21. United Healthcare (blech)
• 22. Walmart
• 23. Nike
• 24. Cisco
• 25. Salesforce
• 26. Microsoft
• 27. Visa
• 28. Amazon
• 29. Nvidia
• 30. Apple