AdWords

Google TextAd implementation - self-service, CPC (Cost Per Click)

https://adwords.google.com/AdWords/Welcome.html

Origins with Bill Gross' Go To Com company.

from 2000 to 2002 (when AdWords launched), Google has TextAd-s but sold in the traditional way, and priced on CPM

May'2008: a brief history

sold via Search Term-based Auction on CPC basis (raising Click Fraud issues)

list of highest-paying words (notes prices are in $Can)

as a WebSite operator, to run AdWords on your site and make money, you use their AdSense service.

Edited: 2014-09-16 00:00:00 | Tweet this! | Search Twitter for discussion

BackLinks: 2003-05-01-SearlsGoogleAdvertising | 2004-10-15-CampaignAdWords | 2005-08-24-OreillySearchEngineSpam | 2006-04-26-37SignalsJobBoard | 2006-05-13-Web2CrossingChasm | 2006-05-29-CringelyGoogleAdMarket | 2006-11-17-RestVsSoapAgain | 2007-03-13-HaqueNingMistarget | 2007-07-07-GoogleAdsVsSicko | 2008-09-14-Sem5DollarsPerDay | 2008-10-14-BorthwickAdMarket | 2009-03-24-RiesMinimumViableProduct | 2009-05-29-BeaEvent | 2009-10-26-MauryaCloudFireMvp | 2010-09-09-GoogleInstantSearch | 2010-11-03-MultipleGoogleAccounts | 2010-11-16-ScobleGoogleInnovation | 2011-05-23-StartupLessonsLearnedConference | 2011-10-03-CohenFocusOneMetric | 2011-10-20-GoogleSslSearchResultsKillsReferer | 2016-09-30-CaganBehindEveryGreatProduct | 2023-11-14-BrianCheskysNewPlaybook | AdNetwork | AdSense | AdWords | AuctIon | BlogNetwork | ClickFraud | Crux | DelIcioUs | GooGle | JobMarket | OutsideIn | ReputationManagement | SelfServiceWebAds | ShreyasDoshi | TextAd

TwinPages: CommunityWiki

Bill Seitz