Built To Flip

in cynical terms, this can refer to a Start Up designed to be "flipped" to a buyer/investor (e.g. IPO) before they figure out that the Business Model doesn't scale/work.

In non-cynical terms, can refer to a company built to build value quickly and then possibly be acquired by a BigCo who can integrate it into a broader offering (Whole Product?). "That's not a company, that's a product!" Tom Peters refers to Netscape this way.

Fast Company on Built To Last vs Built To Flip.

Early Exit-s book http://www.early-exits.com/

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