Category Pirates

The most powerful companies and leaders in the world don’t win by being “better.”
They became Category Kings and Queens by creating entirely new markets.
At Category Pirates, we show you how to do exactly that. You'll learn Category Design — the discipline behind shaping markets, creating new demand, and becoming known for a niche you own. https://www.categorypirates.news/about

key people are: Christopher Lochhead, Eddie Yoon. See also Nicolas Cole, Katrina Kirsch, Bri Clark.