Crush It

Book by Gary V.

Theme: how to "monetize" your Personal Brand (Brand You).

Kinda strange to me, because he seems to downplay the sales he makes because of his Video Blog. ("I could make more with an affiliate account at wine.com.") Also, he sets the realistic income target for someone at "mid-5-figures". Is he purposely trying to keep his message accessible to the maximum number of people? He does talk about having a real product to sell (Small Retail), but that seems secondary to having Affiliate Program (Internet Marketing) income and Advertising. Which seems a bit crazy to me. It seems like his goal is to be a business (Social Media) guru, like we need more of those. Ends up surprising me that Thirty7 Signals would want to work with him. 2009-10-13-Rework37sBook


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