Drip Campaign

Email series, spreading out message over multiple days

• triggered by some user-specific event, typically lead-creation
• reduces boredom/abandonment of individual email
• can have call-to-action in each

https://zapier.com/learn/email-marketing/drip-marketing-campaign/

https://www.campaignmonitor.com/resources/knowledge-base/do-drip-campaigns-work/

Sometimes you just have a single static series, and each user gets every single one (aside from doing Unsubscribe).

Other times you get fancy with logic

• different varieties of drip for different user segments
• branching segments, if you collect some form of feedback during early "editions"
• cancel remaining editions once user complete key call-to-action