Fnord

A neologism from the Principia Discordia popularized in the Illuminatus! trilogy... the interjection "fnord" is given hypnotic power over the unenlightened, and children in grade school are taught to be unable to see the word consciously. For the rest of their lives, every appearance of the word subconsciously generates a feeling of unease and confusion, preventing rational consideration of the text in which it appears.