In economics and business decision-making, a sunk cost (also known as retrospective cost) is a cost that has already been incurred and cannot be recovered.[1][2] Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken.[3] In other words, a sunk cost is a sum paid in the past that is no longer relevant to decisions about the future. Even though economists argue that sunk costs are no longer relevant to future rational decision-making, people in everyday life often take previous expenditures in situations, such as repairing a car or house, into their future decisions regarding those properties... The bygones principle does not always accord with real-world behavior. Sunk costs often influence people's decisions,[7][14] with people believing that investments (i.e., sunk costs) justify further expenditures.[16] People demonstrate "a greater tendency to continue an endeavor once an investment in money, effort, or time has been made".[17][18] This is the sunk cost fallacy, and such behavior may be described as "throwing good money after bad",[19][14] while refusing to succumb to what may be described as "cutting one's losses".

Baldur Bjarnason: Sunk Cost Fallacy: chasing a half-baked idea for much too long. Colophon Cards: It all began well. In the first half of 2022 I worked, part-time, on a research project called Colophon Cards that was funded by The Icelandic Centre for Research’s Technology Development Fund. (more)

Baldur Bjarnason: Feeling The Itch. Since I turned freelancer three years ago – almost exactly three years now – the only greenfield project I’ve been involved with was one I started myself, but that ran out of funding after the research and prototyping stage and finding additional funding here in Iceland proved extremely tricky. Colophon Cards (more)

Shreyas Doshi: Why do companies with major resources & distribution often make mediocre products? one under-discussed reason: Operators Optimizing for Optics. (theater) (more)

Joan Westenberg: The creator economy can't rely on Patreon. I've been thinking about a friend who used to run a cooking channel on YouTube. (more)

Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms.[1][2][3][4] Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them. PSI is described as an illusory experience, such that media audiences interact with personas (e.g., talk show hosts, celebrities (celebrity), fictional characters, social media influencers) as if they are engaged in a reciprocal relationship with them. The term was coined by Donald Horton and Richard Wohl in 1956.

He is noted for having made several key contributions to the study of business and corporate strategy. His 1974 study of diversification strategy inaugurated a stream of work on the performance implications of diversification. His 1982 paper with Steven Lippman showed how classical industrial organization results---profitability being related to concentration and to market share---could arise under perfect competition if there was uncertainty in the sources of efficiency. This result was key in the development of the "resource-based view" of strategic success. Rumelt's 1991 empirical follow-on (How Much Does Industry Matter?) showed that the most of the dispersion of profit rates in the economy was between business units rather than between industries. His 2011 book (Good Strategy/Bad Strategy) redefined strategy as a form of problem solving. It was chosen one of six finalists for the Financial Times & Goldman Sachs Business Book of the Year award for 2011. (see also more recent book Crux)

It seems like Gmail is Blocking Some FluxGarden Registration Emails - got a few bounces today with (more)

Building user management in WikiFlux so it will be multi-user. And putting in Stripe subscription setup. (more)

There's an election Apr04, and I want to see what I can find out about the Barrington, IL candidates. (more)

Nolan Lawson toots: The biggest danger to the web IMO is the emerging Google-Apple (web-browser) duopoloy, and the fact that whatever bugs existed in WebKit at the time of the Blink split will just be "how the web works." This is why projects like Servo, Ladybird, and Flow are so important – they prove you can still build a browser from scratch, just based on the spec. (And thank heavens for the spec writers who made this possible.) (more)

Gemini is an application-layer internet communication protocol for accessing remote documents, similar to the Hypertext Transfer Protocol (HTTP) and Gopher. It comes with a special document format, commonly referred to as "gemtext", which allows linking to other documents. Started by a pseudonymous person known as Solderpunk, the protocol is being finalized collaboratively and as of October 2022, has not been submitted to the IETF organization for standardization... The design is inspired by Gopher, but with modernisation such as mandatory use of Transport Layer Security (TLS) for connections and a hypertext format as native content type.[4] The design is deliberately not easily extensible, in order to meet a project goal of simplicity. (more)


Secure Sockets Layer, protocol for encrypting data between the Web Browser and the Web Server. Aka https. (more)


Transport Layer Security (TLS) is a cryptographic protocol designed to provide communications security over a computer network. The protocol is widely used in applications such as email, instant messaging, and voice over IP, but its use in securing HTTPS remains the most publicly visible... TLS builds on the now-deprecated SSL (Secure Sockets Layer) specifications.

Hypertext Transfer Protocol Secure (HTTPS) is an extension of the Hypertext Transfer Protocol (HTTP). It uses encryption for secure communication over a computer network, and is widely used on the Internet.[1][2] In HTTPS, the communication protocol is encrypted using Transport Layer Security (TLS) or, formerly, Secure Sockets Layer (SSL). The protocol is therefore also referred to as HTTP over TLS,[3] or HTTP over SSL.

HTTPS Everywhere was inspired by Google's increased use of HTTPS[8] and is designed to force the usage of HTTPS automatically whenever possible... HTTPS Everywhere is a discontinued free and open-source browser extension for Google Chrome, Microsoft Edge, Mozilla Firefox, Opera, Brave, Vivaldi and Firefox for Android, which was developed collaboratively by The Tor Project and the Electronic Frontier Foundation (EFF).[4] It automatically makes websites use a more secure HTTPS connection instead of HTTP, if they support it.[5] The option "Encrypt All Sites Eligible" makes it possible to block and unblock all non-HTTPS browser connections with one click.[6] Due to the widespread adoption of HTTPS on the World Wide Web, and the integration of HTTPS-only mode on major browsers, the extension was retired in January 2023.

idea of a variation/subset of the World Wide Web which has fewer of the ugly bits (Small World) - less advertising/surveillance capitalism? less disinformation? less web browser monoculture? More Indie? (more)


This is the publicly-readable WikiLog Digital Garden (17k pages, starting from 2002) of Bill Seitz (a Product Manager and CTO). (You can get your own pair of garden/note-taking spaces from FluxGarden.)

My Calling: Reality Hacking to accelerate Evolution by increasing Freedom, Agency, and Leverage of Free Agents and smaller groups (SmallWorld) via D And D of Thinking Tools (software and Games To Play).

See Intro Page for space-related goals, status, etc.; or Wiki Node for more terse summary info.

Beware the War On The Net!



My Coding for fun.


Agile Product Development, Product Management from MVP to Product-Market Fit, Adding Product To Your Startup Team, Agility, Context, and Team Agency, (2022-10-12) Accidental Learnings of a Journeyman Product Manager

My Coding

Big Levers, Theory of Change, Change the World, (2020-06-27) Ways To Nudge Future; Network Enlightenment, Optimistic Near Future Vision; Huge Invention; Alternatives To A College Degree; Credit Crisis 2008; Economic Transition; Network Economy; Making A Living; Varieties Of Info Technology Jobs; Generative Schooling; Product Oriented Unschooling; Reality Hacker; A 20th Century Economic Theory

FluxGarden; Network Enlightenment Ecosystem; Hypermedia Pattern Language; Everyone Needs Their Own ThinkingSpace; Digital Garden; Virtual ThinkingSpace; Thinking Tools Companies; Webs Of Thinkers And Thoughts; My CollaborationWare History; Wiki Proliferation; Portal Collaboration Roadmap; Wiki For GroupWare, Overlapping Scopes Of Collaboration, Email Discussion Beside Wiki, Wiki For CollaborationWare, Collaboration Roadmap; Sister Sites; Wiki Hack

Personal Cloud; 2018-11-29-NextOpenInfrastructure, 2018-11-15-BooksVsTweets; Stream/Flow Vs Garden/Stock

Social Warrens; Culture War; 2017-02-15-MindmapCultureWarSocialMediaEconomy; Cultural Pluralism

Fractally Generative Pattern Language, Small Tribe, SimplestThing, Becoming A Reality Hacker, Less-Bullshit Living, The Craft; Games To Play; Evolution, Hack Your Life With A Private Wiki Notebook, Getting Things Done, And Other Systems

Digital Therapeutics, (2021-05-26) Pondering a Mental Health space, CoachBot; Inside-Out Markov Chain

Book list, Greatest Books

To Write

digital garden search engine

Recent Key Pages Archive

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