old fighter pilot responsible for OODA model
Patterns Of Conflict is 196 pages of pre-PowerPoint typewriter slides in PDF http://www.defense-and-society.org/boyd/pdf/poc.pdf (see his reading list at the end, which includes Rudy Rucker, Jeremy Rifkin, Ilya Prigogine, Freeman Dyson, Sun Tzu, Martin Gardner, Howard Gardner, Will Durant, Richard Dawkins, Robert Axelrod, Gregory Bateson, and lots of others!)
Chet Richards has written Certain To Win ISBN:1-4134-5376-7 applying Boyd's thinking to business. Successful businesses, though, don't concentrate on affecting competitors but on enticing customers. You could apply Boyd all you wanted to competitors, but unless this somehow caused customers to buy your products and services, you've wasted time and money.
Edited: | Tweet this!