an application/service so valuable to its market that people will buy a bigger container-offering just to get it.
e.g. a computer software Killer App is a package that people will buy a computer just to use.
- LarryDownes & Chunka Mui define a "killer application" as "a new good or service that establishes an entirely new category and, by being first, dominates it, returning several hundred percent on the initial investment." Ptui.
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