Long Tail
the long right side of the Power Law curve
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Stephen Downes refers to the other end of the curve (known as the A-List in the Blogosphere) as the Big Spike; others call it the Big Head
Chris Anderson writes about it.
http://www.wired.com/wired/archive/12.10/tail_pr.html
blog http://longtail.typepad.com/the_long_tail/
Amazon sells more from the Long Tail than from the popular stuff.
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