Medscape

Medscape. http://www.medscape.com/

By mid-2001 also a dessert topping, but while I was there it was a clinical Medical Website for physicians.

• was a venture-funded spin-out from a private corporation (SCP)
  • announced on UseNet May26'1995
  • appeared on NCSA "What's New" site sometime that month....
  • oldest Wayback Machine snapshot is from Apr11'1997
• then (Sept'1999) a public corporation
  • 2 weeks before the Lock Up period ended, Barrons ran a story on Mar20'2000 including Medscape on a list of 50 DotCom recent IPOs whose lockup would end soon and were running out of cash thus destined to go out of business - this might count as the piercing of the bubble. I thought I would get a 2nd home out of, but all I got was a DotComKitchen. And a major loan to the IRS for a year because of the AMT, which led me to write long article about Stock Options.
• then merged with MedicaLogic (which built ElectronicMedicalRecords (EMR) software) in mid-2000
• then that "portal" business was sold to WebMD in early 2002. The EMR business was sold to GE Healthcare. The empty MedicaLogic shell declared bankruptcy.
• then WebMD did a re-org with a partial IPO of that business in 2005 - 2005-10-08-WebMdIpo
• Feb-Mar'2017: started shopping the company, including consider a split-up, but instead...
• mid'2017: bought by Internet Brands group of KKR

Some detailed history (generally tech):

• see Medical Website for notes on multiple companies in the space
• general history by founder Peter Frishauf for its 10th anniversary - usual Venture Capital thang
  • try this article instead: This is the story of the first 5 years of Medscape the site. It is also the story of Medscape the company that ran the site until its fifth birthday in May 2000.
• Medscape And Frontier
• Medscape Lite CMS
• Medscape Meta Tags
• Medscape Multi-Schema Search Engine
• Medscape Ad Serving
• MedPulse (email broadcast)
• see the book chapter I wrote on Project Management. There are examples and screenshots from our production process.