Market with very small number of sellers
- The new oligopoly is made up of multinational corporations that have chosen specific product or service categories to dominate. In each category, over time, only two to four major players prosper. Starting a new company in that market segment is difficult, and the few that do succeed are often gobbled up or run out of business by the oligopolies. Few multinationals aspire to be monopolies. Monopolies attract government regulation and consumer anger (just ask Microsoft).