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Purple Cow
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Bill Seitz is a Product Manager/CTO with a track-record building agile product-development teams for start-ups, seeking a senior role in entrepreneurial organization building disruptive Internet-driven products.
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last edited
by BillSeitz
on
Oct 14, 2008 2:57 am |
book by Seth Godin
follow-up to Idea Virus?
http://www.sethgodin.com/purple
http://www.fastcompany.com/online/67/purplecow.html
This is an essay about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a difference at their company by helping create products and services that are worth marketing in the first place. It is a plea for originality, for passion, guts, and daring. Not just because going through life with passion and guts beats the alternative (which it does), but also because it's the only way to be successful. Today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable.
Bill Seitz, fluxent at gmail dot com, Weblog