Qualtrics

Qualtrics, LLC is an American experience management company, with co-headquarters in Seattle, Washington, and Provo, Utah, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill.[5] https://en.wikipedia.org/wiki/Qualtrics

• Qualtrics offers a cloud-based subscription software platform for experience management,[6] which it launched in March 2017.[7] Qualtrics software is used widely in academia to conduct survey research;[8][9] however, in 2012 the company began to pivot towards serving enterprise customers.[10] As of 2025, the company is focused on data collection and the use of agentic AI.[11][12]
• On November 11, 2018, it was announced that Qualtrics would be acquired by SAP for US$8 billion.[13][14] The acquisition was completed on January 23, 2019.[15] On January 28, 2021, Qualtrics went public and began trading on the Nasdaq.[16] In March 2023, an investor group led by the private equity firm Silver Lake agreed to take Qualtrics private.[17] On June 28, 2023, it was announced that Silver Lake and its co-investors, together with CPP Investments, acquired 100% of the outstanding shares in Qualtrics.