Rory Sutherland

Roderick Henry "Rory" Sutherland (born 12 November 1965)[1] is a Welsh advertising executive. He is the President Emeritus of Ogilvy Consulting. Sutherland writes a fortnightly column in The Spectator[2] and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.[3] https://en.wikipedia.org/wiki/Rory_Sutherland_(advertising_executive)