Roy Baumeister

Roy F. Baumeister (born May 16, 1953) is a Francis Eppes Professor of Psychology at Florida State University in Tallahassee, Florida. He is a social psychologist who is known for his work on the self, social rejection, belongingness, sexuality, Self Control, Self Esteem, Self Defeating behaviors, motivation, aggression, consciousness, and Free Will. He has authored 500 publications and has written, co-written, or edited almost 30 books. http://en.wikipedia.org/wiki/Roy_Baumeister