Russell conjugation

In rhetoric, emotive conjugation or emotional conjugation (also known as Russell's conjugation)[1] is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement. When used seriously, such loaded language can lend false support to an argument through emotional connotation and implication rather than through fact. Emotional conjugation was originally defined by Bertrand Russell in 1948 on the BBC Radio program, The Brains Trust.[2] During an interview, he gave multiple examples of emotive conjugation, one of them being the following:[3] "I am firm, you are obstinate, he is a pig-headed fool." https://en.wikipedia.org/wiki/Emotive_conjugation is-ism, cf goldilocks zone