| WebSeitz/wikilog |
| Search Engine Optimization |
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| last edited by BillSeitz on Aug 28, 2008 10:02 pm |
practice/service for improving the ranking of one's own pages in (public) Search Engine-s. aka SEO.
a ZeroSum game
If you want to check your ranking, try tools like this
Practices:
figure out what words apply to you that people actually search for
use those keywords you want to get found for!
use them more often per page, and closer to the top of the page?
using them in the title tag is even better
using them in MetaTag-s used to help, but GooGle and increasingly other sites ignore those tags now since they were mis-used by SEO spammers.
likewise some people used to use irrelevant-but-popular words in their documents with HTML tags to white them out, so humans wouldn't see them but Search Engine-s would. The engines got smarter.
supposedly using such words in filenames, hyphen-separated, works for GooGle. But for how long?
update/add-to your site more often
for GooGle, get other people to link to you, by being noteworthy! see Hugh Mac Leod
Services: you pay them to:
advise on tweaking content and tags for your site
to get other people to link to you
to run phony sites to link to you
Anil Dash kicked butt in a Search Engine Optimization contest. My suggestions? Write good content. Develop an audience that cares about what you're doing. Do something that's relevant to people in your field.
note confirming one SEO company penalized
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