Sunk Cost

In economics and business decision-making, a sunk cost (also known as retrospective cost) is a cost that has already been incurred and cannot be recovered.[1][2] Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken.[3] In other words, a sunk cost is a sum paid in the past that is no longer relevant to decisions about the future. Even though economists argue that sunk costs are no longer relevant to future rational decision-making, people in everyday life often take previous expenditures in situations, such as repairing a car or house, into their future decisions regarding those properties... The bygones principle does not always accord with real-world behavior. Sunk costs often influence people's decisions,[7][14] with people believing that investments (i.e., sunk costs) justify further expenditures.[16] People demonstrate "a greater tendency to continue an endeavor once an investment in money, effort, or time has been made".[17][18] This is the sunk cost fallacy, and such behavior may be described as "throwing good money after bad",[19][14] while refusing to succumb to what may be described as "cutting one's losses". https://en.wikipedia.org/wiki/Sunk_cost


Edited:    |       |    Search Twitter for discussion