TaTaTu

a startup looking to release movies – early offerings include a biopic about the founder of the car company and his feud with the founder of Ferrari – has raised a whopping $575 million off its private sale of TTU crypto tokens from investors including BlockTower Capital and even a prince. With that, the startup, called TaTaTu, has raised the third largest round ever using the initial coin offering (ICO) model – surpassed only by EOS and Telegram, according to data from CoinDesk’s ICO Tracker. https://www.coindesk.com/575-million-ico-royal-backing-crazy-might-real

The TaTaTu project, originally meant to offer a publicly traded cryptocurrency associated with a media streaming platform similar to Netflix, once attracted investment from Ari Paul’s BlockTower Capital (which declined to comment for this article) and movie stars like Johnny Depp (whose representatives did not respond to requests for comment)... TTU token activity has remained low since August 2018, with 70 percent of all transactions occurring on July 31 and August 1, 2018, just a few weeks after the sale’s completion in June... Although TaTaTu critics now describe the token sale as merely opportunistic, Iervolino prefers to see the startup as creating a “circular economy” that rewards users with tokens for watching films, plus fashion shows and sporting events. These tokens can also be used toward coupons, he said, with various e-commerce and retail partners such as the Italian luggage manufacturer Carpisa.

https://en.wikipedia.org/wiki/Lamborghini_%E2%80%93_The_Legend