Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels With Your Dream Customers - Russell Brunson

Partial Excerpts (antilibrary)

Copyright Page

2020

Dedication

This final book in the Secrets trilogy was created to help you find more of the people who are waiting to hear your message

Secret #1: Who Is Your Dream Customer? (ICP)

“I don’t know if Alexis will like this,” said an executive at Sally Beauty Supply.

Who is Alexis?! Is she the decision maker? Why isn’t she in this meeting instead of you two? Is she here?

She’s our customer avatar!”

a wall full of pictures of “Alexis,” a fictitious character who represented Sally Beauty Supply’s dream customer. The wall also featured a full bio about who she was, how many kids she had, where she lived, how much money she made, and the type of home she lived in.

everything was run through the lens of Alexis’s eyes.

They didn’t run a product-centric company; they ran a customer-centric company (customer-driven)

The first step in this process is to become obsessed with your dream customer

Being obsessed with your customer means understanding them just as well, if not better, than they understand themselves

you need to look back in time to find the point where you were struggling with the same problem your dream customer has now

In the early 20th century, Robert Collier published one of the great books on copywriting, The Robert Collier Letter Book. In this book, he shares how to really understand your customers

learn how to “enter the conversation already taking place in the customer’s mind.”3

Secret #11: Facebook Traffic Secrets

STEP #2: FIND YOUR DREAM 100 ON THIS PLATFORM

identify your Dream 100 that have already mastered this platform and congregated your dream customers

The same is true with groups. You can search for groups in your market and join them, and as you do, more groups will be “suggested” to you by Facebook. Join the ones that your dream customers are already congregating in.

Finding your Dream 100 is not a one-time activity but instead an “every time” activity where every time you’re on Facebook, you should look for these new congregations or people and plug into them as they start showing up in your feed. As you do this, your Facebook feed will become the best market research tool in the world. You’ll see every important conversation that your dream customers are engaging in

My goal when following all influencers in my market is to plug into an ecosystem of at least 1 million people