Tupperware

Tupperware is an American company that manufactures and internationally distributes preparation, storage, and serving containers for the kitchen and home. It was founded in 1942 by Earl Tupper, who developed his first bell-shaped container and introduced the products to the public in 1946. As of 2007, it was sold by approximately 1.9 million direct salespeople on contract.[3] In 2013, the top marketplace for Tupperware was Indonesia, topping Germany. Indonesia's sales in 2013 were more than $200 million.[4] https://en.wikipedia.org/wiki/Tupperware

  • Tupperware historically has been sold mostly through a party plan. A Tupperware party is hosted by a Tupperware consultant, who invites friends and neighbors into their home to see the product line. Parties also take place in workplaces and other community groups.[43] To stay in touch with its sales force, Tupperware published the monthly magazine Tupperware Sparks. The magazine had snapshots of saleswomen posing with awards and recognition for high sales. To avoid spending money on advertising, Tupperware created events that attracted free publicity.[44] Reaction among feminist academics to the Tupperware model has been mixed. Some point out that Tupperware provided employment for women who were pregnant or otherwise not guaranteed their position at work due to unequal laws in the workplace.[11] Opposing views argued that the intended gendered product and selling campaign helped keep women restricted to the domestic sphere,[11] and maintained their predominant focus on homemaking.[45] The multi-level marketing strategy adopted by Tupperware has also been criticized as manipulative.[46] Statistics released by Tupperware showed that 94% of its active distributors remained on the lowest level of the pyramid, with average gross earnings of $653 over the year 2017.[47]

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