Twilio Inc. is an American cloud communications company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs... Twilio was founded in 2008 by Jeff Lawson, Evan Cooke, and John Wolthuis[4] and was based initially in Seattle, Washington, and San Francisco, California.[5] On November 20, 2008, the company launched Twilio Voice, an API to make and receive phone calls completely hosted in the cloud.[6] Twilio's text messaging API was released in February 2010,[7] and SMS shortcodes were released in public beta in July 2011.

old positioning: Twilio turns every phone into a Smart Phone... Smartphones aren’t smart because of anything on the phones themselves, they’re smart because they speak HTTP and thus get always-on access to a universe of applications which are improving constantly. Twilio radically reduces the amount of hardware support a phone needs to speak HTTP — it retroactively upgrades every phone in the world to do so.

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