WebAd

Advertising that runs on a WebSite.

Banner Ad-s were the first model

Later there were Rich Media ads.

But this was all disrupted by Google's embracing of TextAds.

Actually there are multiple dimensions here:

• Banner Ad vs Rich MediaAd vs TextAd

• Ad Targeting/placement/mechanics

  • single-site vs Ad Network

  • targeted/personalized by Search Term, page content (publisher content or user-page e.g. GMail), possibly-anonymous user behavior, other, dedicated/exclusive (Sponsorship), or none (random rotation)

  • intended to generate immediate user action (Direct Marketing), vs Branding

  • paid per ad-view (CPM), clickthrough (CPC), or fixed-price

  • priced by Auction or Rate Card

  • Self Service Web Ads vs manually-managed

  • other???

see also Classified Ads