(2003-05-01) Searls Google Advertising

Doc Searls on Google and the New Advertising Business. AdWords, etc. Companies like Google and Overture are blowing away everything the old advertising business holds dear. Beautiful images. Attention-grabbing graphics. Awards. Strategy. Even old conventions like branding... They're blowing it away by connecting users and advertisers and helping both offer something valuable to each other. Obviously, you can't export Google's type of on-line advertising to print, television and radio. But you can export the value system, and that's exactly what's bound to happen, among both advertisers and users. When it does--as it inevitably will--we'll watch the end of advertising as we knew it.