(2003-09-16) Small Co Marcom Blogging

Article on Corporate Blogging by small companies. Part water-cooler chat and part news-referral bulletin board, Novidian -s blog is all about "doing the old soft sell," says company co-founder Andrew Palmer. "Our blog gives people a sense of how we speak, how we feel and how we do business," says Palmer, a lawyer with a business degree. "We encourage everybody on the staff to contribute."