Thoughts on the proper use of Web Log-s (Wi Ki) within the Corpor Ate/Enter Prise environment...
The Team Is The Focus: the key unit of enterprise communication.
Focus on tools that maximize benefit to the team (not fuzzy enterprise Knowledge Management - the Con Text is often too loose for Re Use)
A team needs to build Coher Ence, and that requires (I believe) a shared team space (vs lots of personal spaces).
Generating Insights (Bill French's term) happpens within a Con Text, and generates Con Text.
Plumbing: make sure tools are available securely from outside the Fire Wall. For most environments simple HTTP Basic Authentication is fine (but I'm not by-nature a Secur Ity freak).
Transparency will make latent cultural problems visible. Embrace that. What appears to be a crisis is just the end of an illusion.
the "team" includes the Onsite Customer (at least the internal one).
conflict is best reduced through human relations and communication, not through bureaucracy. See Agility Vs Conflict.
For enterprise/Intra Net benefit, focus on
using tools that provide an RSS feed
maybe a Por Tal tool (server-side Rss Aggregator)
- should this include employee personal sites? see below
- maybe some traffic analysis (most popular pages across enterprise), link/referer analysis, etc.
Should company-run Web Log-s be used as a marketing communciation vehicle (Marketing Blog)?
I think employees should be encouraged to maintain their Human Ity at all times. Keeping a Human Voice in marcomm is just one part of this.
But I think attempts to institutionalize this will backfire. The most important thing to women is sincerity - once you can fake that, you're in.
Employees should feel free to run personal Web Log-s, where they may talk about their work and other things. (Personal Vs Team Writing)
- I think these should be treated as hobbies
- They should be hosted off-site. Employees should not be reimbursed for software, hosting fees, etc.
- No "official" corporate site should point to employee offsite blogs (unless perhaps deep within a community-interaction area, if such blogs contain relevant content, and then they should be mixed in with non-employee equivalent blogs).
You should have a corporate policy similar to the one at Gr Oove to set some basic guidelines.
but every Free Agent should have his own person Wiki Log..
- portions of which might be relevant to his "job", and which might be read and commented on by his co-workers, in contexts that are not proprietary/operational (e.g. commenting on external news/ideas, relatively abstract discussions, etc.)
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<b>Case Study From Lucent</b> --2003/09/17 17:51 GMT<br> you might be interested: http://studioid.com/pg/blogging_in_corporate_america.php